Axle
Marketing
Marketing, sales training, and custom software for brands, franchises, and B2B and B2C companies. We run it for you or coach your team for 12 months. Impact from day one.
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The Axle Flywheel System, three ways: we run it, we coach your team or agency for 12 months, or we advise you. Every deliverable under one roof.
B2B
B2C
Brands
Franchises
01
Website
Fast websites and landing pages that turn visitors into calls.
02
SEO
Your business at the top of Google when people search for what you sell.
03
Google Ads
Ads in front of people who are ready to buy today.
04
Meta Ads
Instagram and Facebook driving demand every day, with tested creative and offers.
05
Chatbot
Answers every lead in seconds, 24/7, and books the appointment on the spot.
06
AI
AI agents and automations that take the repetitive work off your team.
07
Sales support
Speed to lead, CRM, and follow-up so no lead goes cold.
08
Sales training
Scripts, process, and live coaching so your team closes more of the leads you already pay for.
09
Custom software
Software built around what your business needs: quoting tools, dashboards, and automations.
10
Marketing consulting
We review your funnel, CAC, and cost per lead and show you exactly what to fix first.
11
12-month coaching
We supervise and train your in-house team or current agency for a full year.
12
Advisory
Already paying an agency? We sit on your side and hold them to the numbers.
Plus everything else:
Branding
Visual identity
Social media
Content
Video
Landing pages
Email marketing
CRM
Automation
Tracking
LinkedIn Ads
TikTok Ads
YouTube Ads
Reputation management
Sales training
Marketing consulting
Custom software
João Cabral · Co-founder · 12+ years in the market
Axle started after we watched business owners burn thousands of dollars on agencies that delivered clicks, likes, and pretty reports. And zero new customers. We start with how your buyer behaves. Then we build the whole engine around it.
Strategy, market research, and weekly decisions based on your real numbers. $$$ + speed.
What we fight
01
Sky-high CAC
You pay too much for every customer because nobody ever measured or fixed how you get them.
Demand generation + tracking
02
Feast or famine
One month the pipeline is full, the next it's dry. Without a system, growth is a coin flip.
A flywheel that keeps turning
03
Flying blind
Decisions made on gut feel because nobody ever showed you the numbers that actually move the business.
Clear numbers
04
Leaky sales
Leads come in and don't close. No sales process, no follow-up, no training.
Sales support
05
Stuck operations
Everything depends on people doing manual work. Without automation and AI, the business can't scale.
AI implementation
06
Slow response
Buyers want trust, proof, and speed. A lead that waits hours for a reply calls the next company on Google.
Speed-to-lead system
Impact from day one. Pay 6 or 12 months upfront. Miss the goals and we keep working for free until we hit them.
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Start a project
Average return on every dollar invested
Invested for our clients
Years in the market
Businesses served
200+ businesses served in 5 countries: the US, Canada, Brazil, Portugal, and Australia. Cleaning, roofing, restaurants, barbershops, education, and immigration services. Established in Massachusetts.
B2B + B2C
Brands, franchises, and B2B and B2C companies that want to own their market and have the structure to grow fast.
01
Multi-location businesses that need the same marketing and sales playbook at every location.
02
Consultative selling and big-ticket deals. We book qualified meetings and keep your sales team busy.
03
Volume and speed, with cost per customer under control from the first ad to the closed sale.
04
Leaders who want to be the obvious choice in their market and are all in on the full system: demand, sales, positioning, and AI.
Franchises
Home services
B2B companies
B2C companies
Multi-location businesses
Local businesses
01
Day one: we map your funnel, sales process, CAC, and cost per lead, and start fixing the first leaks right away.
02
We build the engine and turn it on. Website, ads, tracking, sales follow-up, and AI working as one connected system, run by one team.
03
With real attribution, we cut what wastes money and double down on what closes. Every week.
04
Once the math works, we add volume. The flywheel spins faster with every turn and gets cheaper to run.
Leads scattered everywhere. The funnel leaks, new customers come in waves, and cash drains away.
Agencies that copy someone else’s playbook and never learn how your buyer decides.
Lead portals that sell the same lead to you and five of your competitors.
Social media agencies that report likes and never track a sale.
Every lead gets answered and followed up. One system that gets the most out of every lead and every dollar.
Marketing and sales run as one team, from the first ad to the closed deal.
We build a lead flow that’s yours alone, so you never share a lead with a competitor.
We report paying customers and cost per customer every week.
“You guys are a gem. I never pictured growing this fast, not even in my wildest dreams. You’ve been a blessing to Shining.”
Juvia
Shining Cleaning, Massachusetts
“Way beyond my expectations.”
Ed
4Ever Exteriors, Massachusetts
“Thank you all for your hard work and dedication. I’m really happy with everything.”
Carla
Quality Cleaning, Kirkland, WA
“Excellent work, as always!”
Bento’s Burger
Orlando, FL
Vini Trindade
Co-founder · Strategy and Funnels
João Cabral
Co-founder · Marketing and Growth
“We look for owners with ambition and a real urgency to grow, B2B or B2C. Bring us that and we bring the system, the team, and the weekly numbers.”
You see exactly what came back on every dollar you invest.
We map your buyer first, then pick only the tools that pay for themselves.
We act like partners in your results and answer for the numbers every week.
We only take on clients we can turn into the strongest name in their market.
Tell us where your business is today. We’ll come back with the first three things we would fix.
No spam. No pressure. Your info stays private. Privacy policy.
Do I have to sign a long contract?
Not necessarily. Contracts run 3, 6, or 12 months, depending on the project. Pay 6 or 12 months upfront and, once the term ends, you can keep going month to month with no contract.
How fast will I see results?
From day one. On day one we review your funnel, sales process, CAC, and cost per lead, then build or rebuild whatever is leaking. You feel the impact right away, and it compounds every month after.
What if it doesn’t work?
Pay a 6 or 12-month contract upfront. If we miss the goals we set together, or the investment doesn’t pay for itself, we keep working for free until it does.
How much does it cost?
It depends on the scope. Every project is custom because every business is different. We audit your numbers first, then we price it.
I already pay an agency. Why would I need you?
You don’t have to fire anyone. We can supervise and train your current agency or team, or sit beside them as advisors and hold them to the numbers. Most owners find out on day one where the money is leaking.
Why Axle?
Because one team runs your marketing and sales as a single system, and we move fast. We've been in this market for 12+ years, so we know how buyers think and decide.
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